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In order to brand and market the employment relationship to both potential and current
employees, TA and HR professionals need to shift the old way of thinking about
employment as a transaction, to employment as a realistic and honest relationship. The
panel discussion, "Navigating Stakeholder and Organizational Challenges During
Employer Brand Launch and Management," examines the challenges that arise when
building and launching the employer brand, including the identification of key
stakeholders, gaining internal buy-in, and effectively managing budget constraints.
Through the lens of the employer brand relationship, the panelists Colleen Reynolds,
Serco NA, Bari Polay, MarketAxess, and Chrystal Moore, Pinterest provide insights and
their expertise on employee advocacy, KPIs, navigating stakeholders, and overcoming
organizational challenges. Join us for an engaging discussion and gain a deeper
understanding of how to successfully navigate stakeholder and organizational
challenges when launching and managing an authentic employer brand.