Emily FritzManaging Director, Employer Brand
Emily Fritz is a Senior Employer Brand Strategist at exaqueo with over 15 years of talent acquisition, marketing, and communications experience. At exaqueo, she works with clients to define brand strategies and creative direction by leveraging insights and data storyteller. She’s led employer brand engagements and helped market the authentic employment relationship for global technology organizations like GDIT as well as regional health care organizations like Sevita, among others.
10:40 a.m.–11:30 a.m. —
In order to brand and market the employment relationship to both potential and current
employees, TA and HR professionals need to shift the old way of thinking about
employment as a transaction, to employment as a realistic and honest relationship. The
panel discussion, "Navigating Stakeholder and Organizational Challenges During
Employer Brand Launch and Management," examines the challenges that arise when
building and launching the employer brand, including the identification of key
stakeholders, gaining internal buy-in, and effectively managing budget constraints.