Colleen Reynolds

Director of Employee Experience

Colleen is the Director of Employee Experience for Serco North America overseeing talent, learning, engagement, DE&I, employer brand strategy, and strategic HR programs and communications. In this role, Colleen delivers future focused employee development initiatives that support a strong culture, consistent employee experience, and overall retention. Colleen and her team support 9,000+ leaders, managers, and employees, helping people in every role and at every level to reach their true potential and to ensure Serco is a great place to work. Colleen also provides advisory and organizational development support to leaders and executives across the business.

With 15+ years of HR experience, Colleen has held a variety of roles across talent, HR operations, M&A, change management, and DE&I. Prior to joining Serco, Colleen was an Associate with Booz Allen Hamilton supporting strategic human capital consulting services in the Defense and Intelligence space.  

Colleen holds a Bachelor’s Degree from James Madison University in business management and entrepreneurship. She also holds leadership certificates in both design thinking and organizational change from the University of Virginia Darden School of Business. Colleen resides in Northern Virginia with her husband, 5-year-old son, and their very high maintenance golden retriever. Outside of work, Colleen is an avid runner and reader and loves spending time at the Virginia wineries, historic landmarks, and her son’s soccer games.


Colleen Reynolds’s Session(s)

10:40 a.m.–11:30 a.m. —

Navigating Stakeholder and Organizational Challenges During Employer Brand Launch and Management

In order to brand and market the employment relationship to both potential and current
employees, TA and HR professionals need to shift the old way of thinking about
employment as a transaction, to employment as a realistic and honest relationship. The
panel discussion, "Navigating Stakeholder and Organizational Challenges During
Employer Brand Launch and Management," examines the challenges that arise when
building and launching the employer brand, including the identification of key
stakeholders, gaining internal buy-in, and effectively managing budget constraints.

Through the lens of the employer brand relationship, the panelists Colleen Reynolds,
Serco NA, Bari Polay, MarketAxess, and Chrystal Moore, Pinterest provide insights and
their expertise on employee advocacy, KPIs, navigating stakeholders, and overcoming
organizational challenges. Join us for an engaging discussion and gain a deeper
understanding of how to successfully navigate stakeholder and organizational
challenges when launching and managing an authentic employer brand.

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