Rachna Prasad

Employer Brand Specialist
Baxter International

Rachna Prasad works as an Employer Brand Specialist at Baxter International, a leading global medtech company. She has spent over 30 years in the CPG and experiential marketing space and is delighted to have finally found a career home in the Employer Brand function. In this role, she combines her passion for storytelling to create meaningful connections between purpose and passion.

In 2015, Rachna started a personal narrative storytelling show in her living room, which has now grown into a monthly live show in her hometown of Naperville, IL. She and her husband Jesse are parents of three teenagers, two cats, and a house that always needs repairs. Rachna likes to spend most weekend mornings in one of the many coffee shops around town, where she enjoys striking up conversations with strangers.

 

 

Baxter International

Rachna Prasad’s Session(s)


1:55 –2:30 p.m. PT —

Tap into the Power of Storytelling for Employer Branding

In this session, Rachna Prasad, Employer Brand Specialist at Baxter International will share how to start nurturing strong, long-term relationships between your brand and candidates through storytelling. She will share tips on:

  • Ways to utilize personas in creating a nurture campaign;
  • Finding and showcasing different employee stories;
  • Harnessing brand impact on your internal and external audiences for talent attraction and retention.

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