Bari PolayFormer Head of Employer Brand
Most recently, Bari Polay led employer brand at MarketAxess, a New York City-based fintech company. Bari got her start in the employer brand space at Prudential Financial over 8 years ago, and since then has led the function at BlackRock and Lyft. Prior to that, Bari held consumer marketing roles at The Corcoran Group and Conde Nast, after beginning her career on the IBM account at Ogilvy. In her most recent role, Bari was responsible for building MarketAxess’ employer brand strategy from the ground up and activating it across the entire employment lifecycle.
Bari graduated from Lehigh University with a B.S. in Marketing. She lives in Westchester County, NY with her husband, 5 year old son and 1 year old daughter, and enjoys playing tennis and baking in the little amount of free time she has when she isn’t chasing them around.
10:40 a.m.–11:30 a.m. —
In order to brand and market the employment relationship to both potential and current
employees, TA and HR professionals need to shift the old way of thinking about
employment as a transaction, to employment as a realistic and honest relationship. The
panel discussion, "Navigating Stakeholder and Organizational Challenges During
Employer Brand Launch and Management," examines the challenges that arise when
building and launching the employer brand, including the identification of key
stakeholders, gaining internal buy-in, and effectively managing budget constraints.