Shavon Banket

Senior Director of Strategic Content
Shaker

Shavon is an integrated marketing professional with an emphasis on content and digital marketing. She has been turning metrics into insights and creating recommendations that produce results on brand and in budget for over a decade. In her current role as Sr. Director of Strategic Content at Shaker Recruitment Marketing, she helps organizations bring their employer brand to life by uncovering and developing engaging content, and tailoring that content to the right audiences at the right touch points.

Shaker

Shavon Banket’s Session(s)


3:30 p.m.–4:00 p.m. PT —

Employer Branding: Implementation vs. Activation in a Digital World

What good is an employer brand that no one knows about? This session will discuss how to take your employees from whispering about your EB to shouting it out. You’ll learn some implementation tactics and activation executions that excite, entice, and delight.


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