Michael Drayer

In 2003, after dedicating his college studies and the first few years of his early career to big-brand consumer advertising, Mike took a flier on an opportunity to work in a relatively unknown field to him at the time called “talent marketing & employer brand.”

20+ years later, Mike has made a career of gaining deep understandings of the importance and complexities of what it means to a company to attract, hire and retain exceptional humans. Through client collaboration, and while learning from some of the best, Mike and his teams have delivered proven talent marketing strategies via creativity, innovation, leadership, and a passionate commitment to providing outstanding service.

Throughout the company’s evolution – from a traditional recruitment advertising agency with the Bernard Hodes Group and into a full-fledged talent marketing software and employer brand solutions provider with the introduction of Symphony Talent in 2016 – several product launches, a few company acquisitions, and scores of successful client outcomes, Mike has held virtually every role within client strategy, from entry level to global leadership of the overall CS function. Today, as a member of the Executive Leadership Team, Mike leads Symphony Talent’s AdTech business, responsible for the overall go-to-market strategy and services deliverable of one of the most comprehensive talent marketing solutions in the marketplace, offering full-funnel capabilities from zero- and first-party data collection, programmatic job & brand advertising, remarketing/nurturing automation, and advanced reporting/analysis.

Mike resides in Seattle with his wife, daughter, and two cats.

Michael Drayer’s Session(s)

1:35 p.m.–2:05 p.m. PT —

Source Talent with Data-Driven Precision: Key Strategies and Technologies for Success

Identifying, attracting, and connecting with high-quality, right-fit talent is an evergreen challenge within the talent acquisition community. The teams that get it right and generate positive, scalable results are those that lean into the power of talent data, authentic messaging, and purpose-built technology. After all, sourcing the right talent is as much a science as it is a relationship – and the data you leverage will either build stronger connections or dampen your results.