Carrie Corbin

Managing Partner
Hope Leigh Marketing Group

Carrie is a Managing Partner for Hope Leigh Marketing Group, a Talent Attraction consultancy she co-founded after 20+ years as a practitioner. Prior to founding HLMG, Carrie built and lead award winning Talent Acquisition, Employer Brand, and Diversity programs in global Fortune companies such as AT&T, Samsung, American Airlines, and most recently with Dell Technologies.
Carrie is a sought after speaker in the space who is globally recognized for her work, particularly as a pioneer of the Employer Brand frontier. Carrie possesses an MBA in Human Resource Management and received her SPHR in 2007. She was a founding national board member serving as the Chief Marketing Officer for AT&T’s 2nd largest and fastest growing affinity group and also served on the Board for DirectEmployers for many years. Additionally, she's served on many advisory boards such as HR.Com's Employer Brand Committee, HR Tech Connect Summit and served on a job seeker focused steering committee for the HR Policy Association.

Hope Leigh Marketing Group

Carrie Corbin’s Session(s)

2:30 p.m.–3:05 p.m. PT —

Why You Should Quit Your EVP

We all know about buzzword bingo... and how those buzzwords get thrown around haphazardly, especially by vendors! And as the industry around the practice of Employer Brand has grown over the past 15 years, we've collectively created so much confusion around what employer brand and EVP is, that I've told my team to quit. And instead to just focus on WHAT we need to do, WHY we need to do it and that determines HOW we execute, regardless of what it's called.
Are you up for the challenge? Let's chat. We'll have a kick down the walls, get real - interactive - discussion about how we define, build, activate and manage our employer brand identity; but we'll do so from the lens of where you sit in your organization, i.e. Talent Acquisition, HR, Comms, Marketing and what your goals are. 

3:15 p.m.–4:05 p.m. PT —

Panel Discussion: The Future of Talent Attraction: Trends Shaping TA in 2024

This closing session takes a hard look at the current trends facing talent attraction today. From skills-based everything to AI and high-volume hiring, industry leaders share their insights on top trends for 2024. Join the conversation and identify where to focus your energy over the course of the next year as you implement your talent acquisition strategy. 

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