Craig Fisher Is the founder of employer brand and recruitment tech strategy firm, TalentNet Media. He has led Global Marketing, Employer Brand, and Recruiting Innovation at Allegis Global Solutions - North America’s largest RPO and staffing company. He has led talent acquisition teams at the Fortune 500 level owning recruitment process, marketing, and technology. His digital branding methods have been adopted as best practices by companies like Linkedin, Toyota, YUM! Brands, Microsoft, and many more. He's the author of Inbound Recruiting, and a popular keynote speaker at tech, social media, HR / recruiting, and sales conferences worldwide.
Craig created the first Twitter chat for recruiters and partnered in the first Linkedin certified training company in North America. He consults with sales and recruiting teams, advises HR technology firms, and runs the largest recruiting conference series in the Southwest, TalentNet Live.
He’s been detailed in the Wall Street Journal, NPR, The Economist, and Entrepreneur as a subject matter expert in multiple areas of talent acquisition; and is listed among HR and Recruiting's top influencers and most engaging conference speakers.
Connect with Craig on Twitter/Instagram @fishdogs, and at www.fishdogs.com
2:30 p.m.–3:05 p.m. PT —
Did you know Meta is rolling out ad-free subscription accounts?
In this presentation, Craig Fisher explores the rapidly evolving landscape of social media recruiting, with a special focus on the latest changes to Twitter, TikTok, and Meta platforms, including Meta's recent move towards ad-free paid subscriptions in Europe, which may soon extend to the U.S. This shift represents a potential paradigm change in job advertising strategies on social platforms.
Key aspects of the presentation include:
⦿ Understanding Twitter's newest updates and how they can enhance recruitment outreach and candidate engagement.
⦿ Leveraging TikTok's unique content and algorithm updates for innovative employer branding and attracting diverse talent.
⦿ Examining the implications of Meta's paid subscription model for job advertising. We'll discuss how this could affect visibility and engagement with job postings on platforms like Facebook and Instagram, and strategies to adapt to these changes.
The presentation will provide actionable insights on:
⦿ Crafting compelling social media content that stands out in both paid and organic reach scenarios.
⦿ Utilizing advanced SEO techniques to maximize job post visibility amidst changing social media algorithms and subscription models.
⦿ Analyzing and adapting recruitment strategies in response to these social media developments.
Attendees will gain a comprehensive understanding of the latest social media tools and trends, equipped with strategies to navigate the changing digital landscape in recruitment. This session is designed for HR professionals, recruiters, and business leaders seeking to stay ahead in the dynamic world of social media-driven talent acquisition.