Kayla WashingtonDirector, Global Employer Brand and Recruitment Marketing
Kayla Washington is the Global Director of Employer Brand and Recruitment Marketing at Gallagher, with a decade of experience in the branding and TA space. With a diverse background encompassing finance, tech, and professional sports, she brings a wealth of knowledge and expertise to her role. Kayla manages the strategy for her organizations CRM, Career sites, Talent Communities, Employer Brand, and much more. Her team is small but mighty - as most of our teams are!
Recognizing the gap between how employers perceive themselves and how candidates perceive them, Kayla made a strategic shift into employer branding. She is a strong advocate for personal brand identity, firmly believing in the importance of showcasing individual qualities and values - and aligning those values to your employer. She is passionate about thought leadership as a catalyst for both career and personal growth, acknowledging that everyone possesses a level of expertise in their respective areas.
Deeply committed to fostering diversity, equity, and inclusion (DEI), Kayla approaches her work with a keen awareness of these principles. She strives to infuse DEI into every aspect of her endeavors, ensuring a more inclusive and equitable experience for all.
With a keen eye for detail and a genuine love for branding, Kayla excels at shaping and crafting brand perceptions. She understands the significance of aligning employer identity with the candidate experience.
Driven by a desire to make a positive impact, Kayla leverages her expertise in branding and recruitment marketing to empower individuals in showcasing their authentic personal brands. Simultaneously, she helps organizations cultivate strong employer brands that resonate with talent worldwide.
2:20 –3:00 PM PDT —
Candidate personas need to be based on actual data, not assumptions. Research should account for current employees, any major stakeholders in the hiring process and candidates. Creating a good candidate persona describes the target candidate’s background and work experience, their motivations, personality traits, and career goals.
Join us for this engaging and insightful panel discussion with leaders in EB to identify tips and examples to successfully creating talent personas to drive your recruitment marketing strategy.