Audra KnightAssociate Director, Employer Branding
Audra Knight is a brand boundary breaker and serves as the Sr. Manager of Employer Brand at Foundation Medicine, where she has the privilege of sharing the story of employees with a passion for transforming cancer care. Her innovation and successes in marketing practices, while leveraging tech tools to attract rare talent, has given her sought-after subject matter expertise. Audra has spoken at events such as ERE, #SRSC, recruitDC, and Universum Employer Branding Conference and has been published in ERE Media, Workology, and Undercover Recruiter. When not working, you can find her playing ice hockey or bass in a rock band.
2:20 –3:00 PM PDT —
Candidate personas need to be based on actual data, not assumptions. Research should account for current employees, any major stakeholders in the hiring process and candidates. Creating a good candidate persona describes the target candidate’s background and work experience, their motivations, personality traits, and career goals.
Join us for this engaging and insightful panel discussion with leaders in EB to identify tips and examples to successfully creating talent personas to drive your recruitment marketing strategy.