Speaker Info

As Director of Customer Success at Stories Inc., Anna Lippe co-leads the project team to create compelling content that brings company culture to life for Stories Inc. clients. A former content strategist herself, Anna has interviewed hundreds of employees across industries—from welders to executives—uncovering authentic stories that drive employer brand impact. She’s passionate about helping talent and brand leaders use storytelling to attract, engage, and retain top talent.

Anne Lippe’s Session(s)

12:30–1:10 pm PDT —

Thought Leadership: How to Level Up Your Hiring Strategy with Video

Video is no longer a nice-to-have—it's a must-have to break through the noise and connect with candidates in a meaningful, authentic way. In fact, 85% of talent professionals say their investment in video delivered strong ROI. But what types of video truly move the needle?

In this actionable, insight-rich session, Anna Lippe, Director of Customer Services at Stories Inc., will share proven strategies for creating and distributing compelling recruitment videos that drive real hiring results. You’ll learn:

From company culture videos to realistic job previews, which types of videos have the biggest impact on candidate attraction and conversion
Best practices for creating videos that are both authentic and scalable—from the storytelling experts themselves
How to choose the right channels to meet candidates where they are and measure what’s working

Whether you’re just getting started or looking to elevate your current video strategy, you’ll leave with fresh ideas and frameworks you can apply immediately.