Kerry Noone
Director, Employment BrandFord Motor Company
Kerry Noone is a recruitment marketing and employer branding professional with more than 25 years of experience in developing and delivering knowledge-based solutions through digital marketing. She has been instrumental in launching successful social media programs that empower employees to share their personal and professional stories as corporate brand ambassadors.
As the Brand, Marketing and Communications Lead for EY Americas Strategy and Transactions (SaT) service line, she manages external marketing and internal communications efforts to attract, engage, and retain diverse talent.
In her prior role caring for the CVS Health recruitment marketing and advertising as Director of Employer Branding, she launched career specific social spaces @CVSCareers. Kerry transformed the CVS Health candidate experience through a robust content strategy, recruitment marketing guidelines, a refreshed career site, mobile apply and a fun, emotional and purpose driven recruitment value proposition campaign.
Prior to joining CVS Health she led the employer brand strategy and employee value proposition at Amtrak by partnering with the corporate communications and marketing teams. To support Amtrak's recruitment marketing outreach, Kerry developed and nurtured the company's employer brand focused social media program on Twitter, Instagram, Facebook LinkedIn, Tumblr and Pinterest. Prior to Amtrak, Kerry served as Global Social Media manager at CSC and as Senior Employer Branding Marketing Manager at Sodexo.
Kerry was recognized as the 2021 Rally Recruitment Marketer of the Year.
12:20 p.m.–1:00 p.m. PT —
Six months after launching a refreshed Employer Value Proposition, the real test begins. What actually changed? What resonated with candidates and employees—and what needed adjusting?
At Ford, the refreshed EVP didn’t live only in messaging—it was brought to life through a completely redesigned global career site where candidates experience the employer brand and explore opportunities.
Join Kerry for a follow-up session that examines the real impact of an EVP refresh after launch. Using new data and insights gathered since the rollout, Kerry will share how the updated EVP influenced candidate engagement, career site performance, recruiter adoption, and internal alignment. You’ll hear what worked, what surprised the team, and how they continued to evolve the messaging based on market feedback.
This session offers a rare look at the post-launch phase of EVP work—where measurement, iteration, and internal adoption determine long-term success.