Sherri Hamilton

Sherri Hamilton is a Talent Acquisition Marketing strategist focused on building authentic employer brands through data and storytelling. She develops multi-channel recruitment campaigns that connect real employee experiences to measurable hiring outcomes. Sherri is passionate about elevating team member voices through video content that resonates, builds trust and reflects what it truly feels like to work inside a health system.

Sherri Hamilton’s Session(s)

9:20 a.m.–10:00 a.m. PT —

Video Stories That Work: Authentic Employer Storytelling

Employees aren’t just participants — they’re the storytellers. This session explores how to harness authentic video content to showcase culture, highlight career experiences, and build a sense of community. Using real-world examples from campaigns like Baylor Scott & White Health's, learn best practices for creating employee-driven content that resonates with candidates, amplifies your employer brand, and drives engagement across channels.

Topics covered:

• Crafting authentic video stories that highlight culture and values
• Encouraging employees to participate while maintaining brand alignment
• Integrating employee-generated video into campaigns and social channels
• Measuring engagement and impact of video storytelling campaigns