Speaker Info | Talent Acquisition Week

Katy Schuck is co-founder and COO of Reelist, where companies hire talent straight from social media. Reelist turns scrolling into pipeline, surfacing ready-to-work candidates and routing them directly into the hiring tools companies already use. Katy runs partnerships and marketing. Before Reelist, she helped launch and scale enterprise products for VC-backed startups.

Katy Schuck’s Session(s)

11:50 a.m.–12:20 p.m. PT —

Partner Insight Session: Beyond Indeed: Reaching the Candidates Job Boards Can't

For frontline roles, the problem usually isn't the size of the budget. It's where it's going. When most of your spend sits with one or two job boards, you're competing for the same candidates as everyone else and missing the ones who never log in to look.

In this session, Reelist is joined by Zach Jensen, who leads Talent Acquisition at HRU Tech, to share real results from rebalancing recruitment spend toward social. Zach will walk through how social recruiting helped HRU Tech reach qualified, ready-to-work candidates beyond Indeed and LinkedIn.

Together they'll cover how to:

Diversify spend away from a single dominant board, and measure what that shift actually returns
Reach active and passive candidates who aren't searching on traditional job sites
Drive quality applicants at the volume needed to fill difficult roles and geographies
Use employer brand and social content to set expectations and improve applicant fit

Attendees will leave with a practical framework for adding social recruiting to an existing TA strategy, evaluating channel performance beyond clicks and impressions, and building pipelines that hold up for frontline roles, including those that are hardest to fill.