Agenda at a Glance

• The Superiority of Boolean NOTs and ORs Over LinkedIn’s Search Options
• Discovering Hidden Gems Beyond LinkedIn with Google X-Ray Searches
• Advanced Search Techniques That Enhance LinkedIn Recruiter and Lite
• Navigating the Advantages and Challenges of LinkedIn's AI Integration

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RippleMatch regularly conducts research on the next generation of talent and is excited to share its latest insights with the talent acquisition community. Join us as we share the latest data on what Gen Z candidates want from their workplace, how they are tackling their job search, what they expect from their candidate experience, and how leaders should respond. Attendees can expect to leave this session more knowledgeable about the youngest entrants to the workforce, as well as how their peers in recruitment are strategizing to connect with them.

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Looking at current platforms and new releases — here's what all TA pros need to know and use for their social media recruiting efforts!

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Join us for this energy-packed pitchfest to learn about our sponsor platforms and tools. This brand-new TA Week sponsor highlight series is all about helping you connect and learn in a fast-paced fun experience! Jump into the Networking Lounge afterwards for morning coffee to meet and greet fellow attendees.

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Session details coming soon! 

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This engaging panel discussion focuses on current trends facing talent attraction today. From AI and high-volume hiring to skills-based recruiting, industry leaders share their insights on top trends for 2024. Join the conversation with heads of TA to identify where to focus your energy to develop a framework for successful recruiting within your organization. 

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In this session you will learn the Sourcing lifecycle, what each step means and the info you will get as well as tools to help you gather that info. This will include research, sourcing, and enhancing.

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Unlock the power of Open Source Intelligence (OSINT) and gain a competitive edge in talent acquisition. In this dynamic conference session, Shally will dive deep into the art and science of ethically sourcing, analyzing, and applying actionable intelligence about key stakeholders. Stay ahead of the curve by mastering the latest OSINT tools and techniques tailored specifically for corporate recruiters.

Session Highlights:

• Understand the critical distinction between primary and secondary intelligence and how to leverage each effectively in your recruitment strategy.
• Explore cutting-edge OSINT tools such as Maltego, GHDB, Ceepy, and more to enhance your sourcing capabilities and uncover hidden talent pools.
• Uncover unconventional sources of OSINT, including archive.org, social media updates, journals, articles, and magazines, to gain valuable insights into candidate profiles.
• Harness the power of online discussions, conferences, trade shows, natural language processing, and peer regression searches to extract actionable intelligence.

Join us for an immersive journey into the world of OSINT and revolutionize your recruitment game like never before!

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• The critical role of job descriptions in automating hiring (and why you can’t just guess any more)
• Insights into the strengths and pitfalls of generative AI (GenAI) for job post creation 
• How you can use well written job posts to automate systems that work better with technology like compliance, compensation, performance management and more. 

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Join this session to learn about Marriott’s People Brand.  Simply put this is the ‘Be Brand’ showcasing and representing the culture at Marriott. Learn how it came to be, what made it successful, and how you can put something like this into place no matter where you are at on this journey or what size company you are marketing.

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How can AI elevate your employer brand beyond the competition? Join Lori Sylvia, Founder and CEO of Rally, to discover how to incorporate the transformative power of generative AI in the creation of your human-centered employer brand strategy. Learn how leveraging AI will provide you with a competitive edge and ensure your talent brand stands out in a crowded recruiting market. Lori will guide you through the practical steps of using AI to analyze your talent competitors, craft inclusive messages and enhance your brand's appeal to attract your target candidate personas.

You'll learn how to use AI to:

• Conduct Talent Competitor Analysis: Create a talent competitor landscape and uncover how to carve out a unique position.
• Evaluate Employee Sentiment and Reviews: Use AI to synthesize employee reviews to gain a clearer picture of your brand’s perception and areas for improvement.
• Analyze Your EVP’s Effectiveness: Measure the impact of your employee value proposition, enabling data-driven decisions to validate or refresh your EVP.
• Create Inclusive and Bias-Free Messaging: Analyze and optimize your communication, ensuring you’re speaking effectively to a diverse audience without unconscious bias.
• Identify Differentiation Opportunities: Uncover how AI can spotlight innovative ways to set your employer brand strategy apart.

Get ready to take lots of notes and walk away energized to unlock the power of AI in building a unique and compelling employer brand!

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Join Shannon Smedstad (exaqueo) and Jenny Bean (Walmart) for an engaging conversation on talent personas. During this session, you’ll hear how the largest company in the world (by revenue) uses people insights to understand key talent segments. If you’ve ever wondered what personas are, why companies use them, or how personas improve recruitment—this is for you.

Together, Shannon and Jenny have more than 50 years of recruitment and employer brand experience! They encourage you to bring your questions—there will be ample Q&A time to get what you want out of the session.

Bonus Takeaways:

1. Candidate Personas: Hiring Through Hearts and Minds
2. Hear more on personas from Emily Fritz, Managing Director - Employer Brand, exaqueo

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Employee advocacy often refers to digital programs where people share company-provided content. And that's something, but it's 2024. It's time to redefine employee advocacy, and rebuild experiences that create true advocates. This talk will cover the need for a redefinition, and how we can look to Legos to inspire the next generation of advocates (or, plainly stated, happy employees). With over 10 years in Marketing and HR, and 5+ in Employer Brand, I'm currently implementing this mindset shift at my company.

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1. How to build an inbound talent marketing strategy and pairing it with your outbound sourcing efforts
2. Engaging and nurturing your community
3. Sourcing Sprints to build quick pools of talent for upcoming needs, leveraging social media and your CRM

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Actionable tips from leading employer branding and recruitment marketing industry practitioners on how to showcase your employer brand.

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This session will delve into the sophisticated relationship between Artificial Intelligence (AI) and Human Resources (HR), as exemplified by Mahima Sharma's tenure at industry giants like Netflix and Cigna. Sharma's successful blend of data-driven strategies and human-centric values in fostering talent and culture offers a blueprint for AI's potential in enriching HR practices.

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Learner will gain skills to utilize data-driven strategies and foster strong relationships, enhancing recruitment outcomes and streamlining data delivery for business impact.

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Diversity — through the lenses of race, ethnicity, ability, gender, sexual orientation, neurodiversity, and beyond — can help to strengthen organizations. But how do you as a TA pro put DEIB initiatives into action when sourcing and recruiting candidates? In this open and insightful dialogue, panelists will provide actionable tips for steps you can take to further advance underrepresented talent in your organization.

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