Crystal Lay

Chief People Officer & CEO
GBS Worldwide

Crystal Lay is the Chief Executive and Chief People Officer of GBS Worldwide, an end-to-end Talent Attraction Firm specializing in employer branding, recruitment marketing, media management, and organizational talent transformation. With over 20 years of experience in marketing strategy, behavioral psychology, brand experience management and award-winning digital marketing, Crystal, along with her team, work with late stage startups to multi-national, Fortune 10 organizations to improve talent attraction and better the world of work. When the pandemic hit, Crystal saw a deepened need to help employers better understand the psychological shift happening with workers and so returned to school to pursue a Masters in Leadership and Organisational Innovation through the University of Wales, specialising her research in EVP, Employer Brand and the employment gap for the Neurodiverse Workforce. Over the last three years, she's conducted the largest known study of its kind into the gap in EVP development, specifically as it applies to those with disabilities and the neurodiverse. 
 
When she's not working (and often even when she is), you're likely to find Crystal either traveling or with her family.  She's also fond of patio gardening, an occasional glass of red wine, and got her first Barbie doll when she was 6 years old. More on Barbie later. 

GBS Worldwide
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