Jörgen Sundberg

Link Humans

Starting out in talent acquisition in 2003, I caught the early wave of digital marketing and tested many talent attraction tactics. Some failed, some didn’t, so for years I kept updating and testing strategies while managing hiring campaigns for giants like IBM, Accenture, SAP, and Deloitte.

Yet, repeatedly I saw employer brands play it safe with timid words: innovation, cutting-edge, passion, and stakeholder. They said the "right" words but struggled with their identity — their actions didn't match their words. And it wasn't just me that noticed.

Their employees said things that shaped a reputation that was different from those idealized brands.

And as data began to inform business decisions, I watched as companies failed to use it in a way that would help them manage their employer brands. Sure, companies were growing, but they were also hiring the wrong people for the jobs — a costly mistake.

Over time, a question took shape: How can data be used to measure employer reputation and make it more attractive?

Armed with evidence, I started helping companies like Netflix, Mars, Comcast, PepsiCo, and L'Oréal become employers of choice.

Link Humans

Jörgen Sundberg’s Session(s)

10:45 a.m.–11:15 a.m. PT —

Case Study: How to Measure Your Employer Reputation

In this interactive session about measurement, you will learn why demonstrating employer brand results is essential for several reasons. Host Jörgen Sundberg of Link Humans will have a virtual fireside chat with Debbie Celado, VP, Global Talent Marketing at CBRE.

They will discuss how to get started, what metrics matter to leadership, how to report your progress, and to whom. The panel aims to keep things actionable and equip you with valuable takeaways. Debbie and Jörgen will be available for a Q&A at the end of the session.

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