James Ellis
Chief BranderEmployer Brand Labs
James Ellis is an authority on employer branding, focusing on companies who think they have no choice but to post and pray for talent. Over the past decade, he has built the brands for more than a dozen of companies and supported the development and activation of dozens more.
He is the principal of Employer Brand Labs in Chicago, an author, keynote speaker, practitioner, and podcaster with a wealth of experience across multiple industries for almost a decade. James’ achievements include authoring what’s been called the bible of employer branding, managing the number one employer brand newsletter in the world and helping companies globally establish and develop their ability to hire talent.
9:00 a.m.–9:25 a.m. PT —
James Ellis hosts EBrandCon with opening remarks on the future of employer branding.
Minimum Viable Employer Brand?
Does it feel like employer branding work keeps getting....bigger? More pillars, more tactics, more acronyms, more stakeholders (not to mention more expensive project costs). Perhaps employer branding has become something of a victim of its own success.
What if the future of employer branding is smaller? More clear, more targeted, more useful?