Shannon Smedstad
Managing Director, Experienceexaqueo
Shannon Smedstad is the Managing Director of exaqueo’s Experience practice. She has 25 years of talent acquisition, employer brand, and employee communications experience. Working with U.S. and global organizations, she has partnered with world-renowned clients in the music, pharmaceutical, consumer goods, hospitality, retail, tech, manufacturing, real estate, and financial industries.
Prior to exaqueo, Shannon was the Global Employment Brand Director at CEB, and before that, she led employer branding at GEICO. Her work has received awards from Graphic Design USA, Potentialpark, and Glassdoor. She has been named a Top Employer Brand Influencer, quoted in Misplaced Talent (2015, Wiley) and The Robot-Proof Recruiter (2019, KoganPage), and featured by SHRM, NACE, ERE, HR.com, and Business Insider.
Outside of work, she enjoys time with her husband, two daughters, and their dog named Taco. You can often find her at cross-country meets, soccer tournaments, or the park going for a long walk or run. You can connect with her on LinkedIn.
11:20 a.m.–11:50 a.m. PT —
Join Shannon Smedstad (exaqueo) and Jenny Bean (Walmart) for an engaging conversation on talent personas. During this session, you’ll hear how the largest company in the world (by revenue) uses people insights to understand key talent segments. If you’ve ever wondered what personas are, why companies use them, or how personas improve recruitment—this is for you.
Together, Shannon and Jenny have more than 50 years of recruitment and employer brand experience! They encourage you to bring your questions—there will be ample Q&A time to get what you want out of the session.
Bonus Takeaways: