Jenny Bean

Employer Brand Manager

Jenny Bean is part of Walmart's recruitment marketing team. She has over 30 years of employer brand, recruitment marketing, employee communications, content creation and general marketing experience. Jenny's work at Walmart includes leading the strategy and execution of recruitment marketing and branding campaigns, persona research projects, video development and recruiter training.

Prior to Walmart, Jenny led the editorial operations team for Amazon Fashion and the Yum! Brands global employment brand team. She has been featured in articles in Glamour Magazine, Workforce Management, the Wall Street Journal, ChainLeader and Nation's Restaurant News and has been a featured speaker at the National Restaurant Association National Conference, the Kennedy Recruiting Conference, the Chain Restaurant Compensation Association, and CareerXRoads conferences.

Outside of work, she stays busy (and a little grubby) with her husband and two daughters on their Arkansas turkey and cattle farm. When she isn't feeding calves or herding turkeys, she's probably at the horse barn or a volleyball game with her girls. And if she's lucky, she might be sipping a nice Chardonnay on her porch...You can connect with her on that porch or on LinkedIn.


Jenny Bean’s Session(s)

11:20 a.m.–11:50 a.m. PT —

From People Insights to Recruitment Marketing—Walmart's Strategic Approach to Personas

Join Shannon Smedstad (exaqueo) and Jenny Bean (Walmart) for an engaging conversation on talent personas. During this session, you’ll hear how the largest company in the world (by revenue) uses people insights to understand key talent segments. If you’ve ever wondered what personas are, why companies use them, or how personas improve recruitment—this is for you.

Together, Shannon and Jenny have more than 50 years of recruitment and employer brand experience! They encourage you to bring your questions—there will be ample Q&A time to get what you want out of the session.

Bonus Takeaways:

  1. Candidate Personas: Hiring Through Hearts and Minds
  2. Hear more on personas from Emily Fritz, Managing Director - Employer Brand, exaqueo

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