Lori Sylvia

Lori Sylvia is the Founder and CEO of Rally™ Recruitment Marketing, an online community forum where the best Recruitment Marketing ideas are learned and shared to help HR, Recruiting and Marketing professionals gain new skills, advance their careers and deliver greater business impact. Lori started out as a technology journalist and then became a marketer of new technologies at five start-ups. Before founding Rally, Lori was Chief Marketing Officer of SmashFly Technologies, where she and her team educated the market about modern Recruitment Marketing practices. With Rally, Lori is working across the industry to inspire more people to become Recruitment Marketers to lead the future of talent acquisition.

Lori Sylvia’s Session(s)

10:45 a.m.–11:15 a.m. PT —

AI-Powered Employer Brands: Crafting the Ultimate Talent Magnet

How can AI elevate your employer brand beyond the competition? Join Lori Sylvia, Founder and CEO of Rally, to discover how to incorporate the transformative power of generative AI in the creation of your human-centered employer brand strategy. Learn how leveraging AI will provide you with a competitive edge and ensure your talent brand stands out in a crowded recruiting market. Lori will guide you through the practical steps of using AI to analyze your talent competitors, craft inclusive messages and enhance your brand's appeal to attract your target candidate personas.

You'll learn how to use AI to:

• Conduct Talent Competitor Analysis: Create a talent competitor landscape and uncover how to carve out a unique position.
• Evaluate Employee Sentiment and Reviews: Use AI to synthesize employee reviews to gain a clearer picture of your brand’s perception and areas for improvement.
• Analyze Your EVP’s Effectiveness: Measure the impact of your employee value proposition, enabling data-driven decisions to validate or refresh your EVP.
• Create Inclusive and Bias-Free Messaging: Analyze and optimize your communication, ensuring you’re speaking effectively to a diverse audience without unconscious bias.
• Identify Differentiation Opportunities: Uncover how AI can spotlight innovative ways to set your employer brand strategy apart.

Get ready to take lots of notes and walk away energized to unlock the power of AI in building a unique and compelling employer brand!